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Philosophy

About Us

STORY ABOUT US

Our vision is the redefinition of bartending through science. 
MoMix started as a crazy idea of two young men, Aris Chatziantoniou (Bartender/Mixologist) and Thodoris Koutsovoulos (Music Producer/DJ, “DJ Diodoro”). In times of deep recession and crisis in mid-2012, we decided to open a bar with a Molecular Mixology (Μοριακή Αναμειγνυολογία) cocktail inventory. Starting such a unique business would be very risky, because its sustainability would be countered by the unfriendly Greek business ecosystem, the reduced purchasing power of Greek consumers, as well as the burden of overtaxation.
The ominous predictions noted that the Athenian audience would be hard to accept this concept of a bar, but we dared proved them wrong. The Faith we put into MoMix, our hard work and desire for something new, fresh and ambitious was quickly embraced by the public, who were eager to try this new experience. Step by step, we outgrew and we raised the bar even higher.
Aris Chatziantoniou created a unique product while also achieving its practical application by integrating into the world of a regular bustling bar. Endless hours of research and interaction with scientific staff helped progress the MoMix idea even further and enriched our products background. The Greek academic community embraced our efforts and acknowledged our brand’s innovation through workshops, conferences and lectures in private and public institutions such as the University of Athens – Chemistry Department, the Agricultural University of Athens – Nutrition and Metabolism Section, the Athens Science Festival, OTTEK, etc.
The MoMix project is also enhanced by complementary innovations designed by Theodore Koutsovoulos. Such innovations include our custom made illuminated menu cube which lights when shaken, as well as our MoMix app for smartphones (Android/iOS). It is important to note that the project is constantly supported by a large group of partners and employees who are dedicated, enthusiastic and concentrated to our efforts, just as much as we are.
One year after the establishment of MoMix Bar Kerameikos, the project spread to the sourthern suburbs of Attica, with MoMix Glyfada. In early 2015 we decided to create a space for the implementation of our personal dream: A Molecular Mixology laboratory, our own hub of innovation, in order to analyze, plan and execute the development of our MoMix brand.
MoMix Innovation Team (MIT) inspires and acts in a scientific, research and professional level. It is by all means, a true R&D deparment. The MIT has taken part in numerous events in Greece and abroad, giving the firsthand experience to consumers. Our MIT endeavors are twofold, achieving the MoMix brand awareness at direct level with consumers are well as developing our own skills and experience in delivering our product to the public, in mass production.
Partnerships with major brands have attributed fine quality to our product. Such endorsements include sponsorships by brands such as Absolut, Havana Club, METAXA, Stolichnaya, Jagermeisterr, Marlboro, Heineken, which strengthen our corporate profile and foster innovation through synergies.
Team buildings, corporate and pop up events are unique experiences that highlight the essence of bartending and food technology. Memorable events were held in London on the day of Halloween invited by the Novikov group, in Mexico City as guests of Olmeca tequila and Pernod Richard Mexico, in Munich’s global Intersolar.
Last but not least, we like to challenge ourselves and the MoMix concept. In the opening of H&M’s Glyfada store, we managed to prepare 2,500 cocktails with Molecular Mixology applications in just three hours. Another extraordinary feat was that of cooperating with global attraction «Dinner in the sky», when 22 people enjoyed cocktails at 50 meters above the ground while feasting their eyes on the whole of Attica and Greece’s world famous historical monument, the Parthenon.